For immediate release

For Immediate Release

Pint Jacket offers a new on-premise promotion tool that expands beer brand awareness beyond the tap handle

Unique insulator jacket provides cost-effective functional alternative to custom-printed pint glasses

Crown Point, Ind., - Sept. 25, 2003 - Brewers now have a functional, low-priced marketing vehicle for effective on-premise promotions with the introduction of Pint Jacket, the first cardboard insulator specifically designed to fit a standard pint glass.

Pint Jacket, exclusively manufactured by Northwest Indiana-based Pint Jacket, Inc., measures 2 and one-half inches wide and wraps snugly around a 16-ounce pint glass, the most common glassware used in U.S. bars and taverns. This one-of-a-kind pint glass insulator provides bar and tavern patrons with a dry comfortable non-slip glass grip and beer companies with a mini billboard on which to advertise their brand messages.

Pint Jacket's special cardboard paper ensures a secure glass grip that effectively insulates patrons' hands from the cold and the wetness caused by condensation. The coated stock maintains the integrity of the imprinted design and ensures that inks don't bleed onto patrons' hands.

Pint Jacket also offers beer companies a flexible, renewable point-of-sale solution that expands brand awareness beyond the tap handle. Ideal for special promotions, such as scratch-and-win contests, it can be adapted easily to meet a beer company's ever-changing promotional needs. The jacket features four-color photo-quality printing capable of recreating high-resolution images and graphics in fine detail and type readable at a four-point size.

Pint Jackets give brewers an inexpensive marketing alternative to custom-printed pint glasses, which typically cost more than a dollar apiece. Heavy and cumbersome, these glasses break easily and require a large amount of storage space. Pint Jacket provides flexible marketing opportunities at a cost lower than printed pint glasses and with the added bonus of being handy, lightweight and easy to ship and store.

Unlike custom pint glasses, which can only display print on exterior surfaces, Pint Jacket can carry printed material on both the inside and outside of the insulator. This makes beer company messages viewable from the inside of the glass as patrons' drink.

In addition, Pint Jacket prevents the lost marketing opportunities that occur when patrons wrap cocktail napkins around the custom-printed pint glass and obscure a beer brand's name or logo. Frank Mayer, president of Pint Jacket, Inc., believes all of these factors contribute to making Pint Jacket a better choice for on-premise promotions than custom printed pint glasses, which he says, often become used as generic beer glasses.

"The beer industry spends millions of dollars a year on beer glasses only to have other beer brands poured into their glasses. I see this as a lost marketing opportunity. Pint Jacket enables beer companies to place promotional messages directly into the hands of their customers," explains Mayer.

About Pint Jacket, Inc.

Headquartered in Crown Point, Ind., Pint Jacket, Inc. was founded in 2002 by Frank Mayer, president, and Jeff Attar, chief executive officer. The company is the exclusive manufacturer and distributor of Pint Jacket, a one-of-a-kind, cardboard insulator specifically designed to fit snugly around a standard pint glass. Pint Jacket provides a dry comfortable non-slip glass insulator to beer drinkers and a flexible renewable on-premise marketing tool for brewers.